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Unleash the power of listening data
Accelerate listener engagement with our daily data visualisation and iterative methodology.
Unleash the power of listening data
Accelerate listener engagement with our daily data visualisation and iterative methodology.
Helping radio stations around the world. Commercial and public, music and talk.
Helping radio stations around the world.
Commercial and public, music and talk.
Our dashboard
The gate into daily on-air content evaluation.
BEHAVIOURAL
Voizzup's data is based on real-time reactions to content from listeners using the native mobile apps of radio stations. By collecting data directly from listeners, we provide accurate and up-to-date insights, rather than relying on perceptions or recall of past listening experiences.
P1s BASED
Our dashboard provides insights into the listening behaviour of your most dedicated fans, the P1s who have downloaded your native app on their smartphones. Understanding their engagement is essential for radio stations, critical when repositioning or redefining on-air strategy.
GRANULAR
Unlike traditional on-air content evaluation tools, our dashboard provides daily results with second-by-second granularity, giving your on-air team a new level of depth and insight. You can adjust the scale of detail to suit your needs and uncover hidden patterns.
ON-AIR CENTRIC
Designed specifically to cater to on-air teams and their needs. Our dashboard provides a daily ranking of the best and worst performing moments for each show, contextualised with the aired audio. Radio-industry standard KPIs. Intuitive, meaningful and relevant indicators for show teams.
ASSURING
With Voizzup, show teams can confidently correlate listener reactions with on-air content, identifying the most engaging elements in the programme with precision. Monitor the performance of every piece of content using measurable indicators that translate into listener retention, loyalty and passion.
Trailblazing stations.
Unlike traditional declarative surveys in Spanish radio, which were shallow and took months to provide results, with Voizzup, we can now obtain continuous audience data, essential for radio programming. Their methodology, based on iteration and scientific experimentation, helps our on-air team improve listener engagement in an agile manner.
With traditional methods, we used to receive radio data every two or three months. With Voizzup, we get to evaluate on-air content daily with unprecedented depth. We can now make informed decisions in-real time. New ideas and programming elements get tested in a week or two.
With our long-standing partnership with Voizzup, we have gained invaluable insights into our listeners' behavior. The tool and the dedicated team have been instrumental in helping us understand our audience better. Working without Voizzup is something I wouldn't even consider, as their expertise has become an integral part of our operations."
Our methodology
The key that unlocks agility in your on-air team.
ITERATION
An iterative process is crucial to turning daily insights into continuous improvement. It prevents rushed conclusions, overreaction and fear-driven decisions, which boosts creativity while constantly evaluating performance.
EXPERIMENTATION
Our framework is inspired by the scientific method for experimentation. In order to prevent decisions based on wrong assumptions, we train show teams to design tests to validate or refute hypotheses.
COLLABORATION
We involve the entire station team in the process of producing insights from data. This creates ownership and commitment, leading to effective, data-guided decisions for greater listener engagement.
Benefits from Voizzup's methodology + daily on-air content evaluation for radio station teams
- Focus: Show teams prioritise the most impactful improvements on listenership.
- Alignment: Insights produced, hypotheses tested and data-guided decisions made collectively.
- Ownership: Hosts and producers embrace on-air content evaluation and add it to their daily workflow.
- Critical-thinking: Unchallenged industry beliefs get disproved.
- Agility: On-air teams generate listener engagement at a faster pace than ever before.
Our team
The hybrid professionals your radio station needs.
At Voizzup, we believe that radio organisations will increasingly require adding data skills to their traditional expertise. To facilitate this, we are committed to helping stations develop their capabilities internally. In the meantime, our team is ready to support your organisation with the right mix of skills.
Tommy Ferraz
Our former radio PD
“When radio hosts observe the impact everything they say on-air has, they become more aware of their power and the responsibility that comes with it.”
Jose Angel Liso
Our algorithm magician
“Listeners have a limited time budget. They look for an exit gate when it is over. Whether they tune-out or stay a bit longer depends on your retention capability.”
