On-air teams must own listener engagement measurement in radio.
Recently, I had the opportunity to share a stage and an audience (European public broadcasters members of the Sandbox Hub) with Sven Lardon, Strategic Advisor at VRT (Flemish public broadcaster) Radio in Belgium. Several times, I’ve heard Sven talk about how radio makers usually don’t engage enough (some even show indifference) with traditional methodologies of quantitative* audience …
On-air teams must own listener engagement measurement in radio. Read More »