Technology alone won’t bring innovation to Radio
Are technology and innovation the same? What is innovation? Why do we need it? How do we introduce it in our organisations? Does a culture of innovation exist in the Radio industry?
5 resolutions for better listener engagement in radio, in 2020.
1. Know when your listeners are paying attention.
2. Seek Time ENJOYED Listening, instead of TSL.
3. Visualise your power and assume your responsibility on-air.
4. Put listener engagement measurement in the hands of the on-air team.
5. “Listempathise”
Hey morning-show host! This is why you should own listener engagement measurement.
Just being able to see first hand, daily, the impact everything you say or do on-air has on your audience will make you more aware, more responsible, more confident, more creative.
On-air teams must own listener engagement measurement in radio.
Recently, I had the opportunity to share a stage and an audience (European public broadcasters members of the Sandbox Hub) with Sven Lardon, Strategic Advisor at VRT (Flemish public broadcaster) Radio in Belgium. Several times, I’ve heard Sven talk about how radio makers usually don’t engage enough (some even show indifference) with traditional methodologies of quantitative* audience …
On-air teams must own listener engagement measurement in radio. Read More »
How to react to continuous listener feedback?
Learn daily, act timely When continuous audience insights are introduced in radio, professionals commonly overreact to what Fred Jacobs calls “EKG-like lines that dip for commercials, new music, and DJ talk”. As I acknowledged in my previous article, rushed decisions are a human temptation both on PPM (or similar) and data-analysis based techniques. It would not be …
From constant listener feedback to continuous content improvement in radio
Constant listener feedback is not enough alone for bringing continuous content improvement to radio. It requires a framework based on short learning cycles.
Continuous content improvement for MNM (VRT) morning show
The morning show “De Grote Peter van de Veire Ochtendshow” on MNM, the VRT station targeting young audience, will be conducting a pilot with Voizzup during the coming months for evaluating their contents daily, starting today.
Agile radio, continuous improvement ready
On-air, programming, editorial, sound production, audience research teams need to embrace creation in short cycles and listener feedback at all stages in order to allow continuous improvement. Even if that requires that they come up with their own framework and terminology.
Innovation in radio: Is your team ready for change?
Big data speeds up learning cycles and facilitates a more agile radio programming. As long as we are prepared to overcome fear to fail.
Format Clocks Evaluation
Lean radio programming: take your format clocks to air, measure their performance and learn by evaluating their impact on audience’s engagement.