Big-data guru, Bernard Marr, believes that big data and its implications will affect every single business and change how we do business, inside and out. Let’s do the exercise of applying Marr’s observations to radio.
Data-analysis in radio enables a new way of programming based on experimentation. Voizzup applies it to continuously checking the health of the format clocks of your radio station.
Big data used in music research for radio: audience’s spontaneous reactions during natural listening are captured through the mobile app of the radio station in the smartphone of thousands of listeners and turned into meaningful information for the station’s team.
Safe is risky. It is in business, in sports, in love… And it is in radio as well, especially in one format: CHR. If you are a CHR Programme Director you already know playing safe is not an option: You can’t play those songs that always perform well. Your station needs to introduce brand new …
A few weeks ago one of the most relevant gatherings of radio professionals, Radiodays Europe, was held in Dublin, Ireland. For two and a half days more than hundred speakers shared their thoughts on the current state of our industry. Above all, experts and attendees talked about change. Greatest ever period of change for radio …