Transforming Radio Advertising: Bridging Impressions and Attention Metrics
Radio advertising’s future hinges on attention metrics. Discover how impressions and attention combine to reshape impactful campaigns.
Innovation
Ignite Your On-Air Creativity with Voizzup’s Innovative Approach to Research
Free yourself from the constraints of traditional radio research and ignite your on-air creativity with Voizzup’s research.
Technology alone won’t bring innovation to Radio
Are technology and innovation the same? What is innovation? Why do we need it? How do we introduce it in our organisations? Does a culture of innovation exist in the Radio industry?
5 resolutions for better listener engagement in radio, in 2020.
1. Know when your listeners are paying attention.
2. Seek Time ENJOYED Listening, instead of TSL.
3. Visualise your power and assume your responsibility on-air.
4. Put listener engagement measurement in the hands of the on-air team.
5. “Listempathise”
Hey morning-show host! This is why you should own listener engagement measurement.
Just being able to see first hand, daily, the impact everything you say or do on-air has on your audience will make you more aware, more responsible, more confident, more creative.
Continuous content improvement for MNM (VRT) morning show
The morning show “De Grote Peter van de Veire Ochtendshow” on MNM, the VRT station targeting young audience, will be conducting a pilot with Voizzup during the coming months for evaluating their contents daily, starting today.
Agile radio, continuous improvement ready
On-air, programming, editorial, sound production, audience research teams need to embrace creation in short cycles and listener feedback at all stages in order to allow continuous improvement. Even if that requires that they come up with their own framework and terminology.
Innovation in radio: Is your team ready for change?
Big data speeds up learning cycles and facilitates a more agile radio programming. As long as we are prepared to overcome fear to fail.