Transforming Radio Advertising: Bridging Impressions and Attention Metrics
Radio advertising’s future hinges on attention metrics. Discover how impressions and attention combine to reshape impactful campaigns.
RADIO
Ignite Your On-Air Creativity with Voizzup’s Innovative Approach to Research
Free yourself from the constraints of traditional radio research and ignite your on-air creativity with Voizzup’s research.
Unlocking the power of Data in Radio: Boost agility in your on-air team
Learn how Voizzup’s methodology for unlocking the power of data can help your radio station team become more agile, efficient, and aligned through scientific experimentation and iteration cycles. Contact us to find out more.
Data-science in Radio, “it’s just a tool, isn’t it?”
Data science in radio is just a tool. It doesn’t replace us in decision making, but amplifies our understanding of listening behaviours.
Breaking news. Or when to push notifications in Radio.
Notifications are tools. Like every tool, they can be brilliantly used, or hugely misused.
4 problems to prevent when applying data-science to on-air content evaluation
Is your radio organisation planning to apply data-science to on-air content evaluation? You have a bumpy road ahead. Let us save you time and struggle by sharing with you the most common problems and how to prevent them.
Voizzup can help your radio organisation achieve a successful data strategy! Or maybe not…
Whether your organisation is a tightly budgeted small radio company or a large multi-million dollar actor in the broadcast industry, the main reason that keeps you away from a successful data strategy might be the same one. It’s not about affordability, but readiness.
Technology alone won’t bring innovation to Radio
Are technology and innovation the same? What is innovation? Why do we need it? How do we introduce it in our organisations? Does a culture of innovation exist in the Radio industry?
5 resolutions for better listener engagement in radio, in 2020.
1. Know when your listeners are paying attention.
2. Seek Time ENJOYED Listening, instead of TSL.
3. Visualise your power and assume your responsibility on-air.
4. Put listener engagement measurement in the hands of the on-air team.
5. “Listempathise”
Hey morning-show host! This is why you should own listener engagement measurement.
Just being able to see first hand, daily, the impact everything you say or do on-air has on your audience will make you more aware, more responsible, more confident, more creative.