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Introducing daily content evaluation in radio

Programme directors, producers and editors are transforming the way radio industry thinks about audience research. Radio professionals using Voizzup are producing insights about listeners’ engagement at a pace and scale never seen before. Voizzup is an innovative way of evaluating spoken content in radio that enables you to monitor the health of your shows on a daily basis.

 

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Bolder, more creative and more agile radio professionals

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Technology

Our API collects robust and meaningful data from your existing mobile apps by capturing every listener’s interactions.

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Dashboard

An intuitive data visualisation that helps you better understand the performance of your on-air contents among thousands of listeners.

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When on-air content evaluation gets easier,

increasing listeners’ time spent listening

is simpler.

For radio professionals, the first step to improve TSL and therefore market share is understanding their audience. Learn what your listeners find most engaging, as your content goes on air. No need to recruit samples, design questionnaires or rely on the perception of eight people.

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Thousands of listeners tracked minute by minute, means more granular data. And more meaningful results.

The biggest challenge spoken content evaluation in radio faces is consistency. In traditional studies just a few people are interviewed, a few times per year. The growing radio listening figures on mobile phones mean that mobile apps can gather data in bigger numbers than ever. Reactions can be collected continuously, minute by minute, as people listen naturally. The outcome is much more robust and granular results.

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Taking spoken content evaluation in radio out of the lab environment and into natural listening.

You no longer have to rely on the perceptions voluntarily expressed by the participants of a focus group or an auditorium test. Instead, you can collect millions of spontaneous reactions from listeners during their tuning time. Your mobile apps will become a source of information that’s more objective than any traditional methodology. Bolder radio professionals translates into more brilliant content.

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Voizzup lets you see the invisible

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All topics get burnt, but not at the same pace. Only assessing daily you can give each topic the right exposure.

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Is your audience loving what the participants of your last focus group said would seldom like? Don’t blame them, they are just shy in public. Rely on what your listeners do, not on what they say. 

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Social networks and listeners’ engagement are not always aligned. Controversy might be helping you become viral, while pushing a third of your audience away.

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You’ll want it every day…

And you’ll get it!

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For evaluating either today’s show or the entire week.

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For evaluating either today’s show or the entire week.

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Contact our team!

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Join Voizzup now and check the health of your radio show daily.

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Tommy Ferraz

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Our radio guy

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Jose Angel Liso

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Our algorithm magician

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Tommy Ferraz

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Our radio guy

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Jose Angel Liso

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Our algorithm magician

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Copyright (©) Voizzup B.V, 2017

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