Transforming Radio Advertising: Bridging Impressions and Attention Metrics
Radio advertising’s future hinges on attention metrics. Discover how impressions and attention combine to reshape impactful campaigns.
radio
Ignite Your On-Air Creativity with Voizzup’s Innovative Approach to Research
Free yourself from the constraints of traditional radio research and ignite your on-air creativity with Voizzup’s research.
Say goodbye to blind radio programming decisions and hello to data-enabled success
In the radio industry, uncertainty and disorientation between audience ratings waves or periodic research studies are all too common. But with Voizzup, you can finally shed some light on the performance of your on-air content, second by second.
Data Analytics: The future of radio research and programming
Data analytics can help radio organizations optimize programming and stay competitive. Contact Voizzup to learn more.
Breaking news. Or when to push notifications in Radio.
Notifications are tools. Like every tool, they can be brilliantly used, or hugely misused.
4 problems to prevent when applying data-science to on-air content evaluation
Is your radio organisation planning to apply data-science to on-air content evaluation? You have a bumpy road ahead. Let us save you time and struggle by sharing with you the most common problems and how to prevent them.
Creativity-boosting Continuous Improvement in Radio
Unlike the old model of consultancy in Radio, that is perceived as constraining by on-air teams, our final goal is to share a sustainable, continuous and creativity-boosting methodology for improvement.
Voizzup can help your radio organisation achieve a successful data strategy! Or maybe not…
Whether your organisation is a tightly budgeted small radio company or a large multi-million dollar actor in the broadcast industry, the main reason that keeps you away from a successful data strategy might be the same one. It’s not about affordability, but readiness.
Technology alone won’t bring innovation to Radio
Are technology and innovation the same? What is innovation? Why do we need it? How do we introduce it in our organisations? Does a culture of innovation exist in the Radio industry?
5 resolutions for better listener engagement in radio, in 2020.
1. Know when your listeners are paying attention.
2. Seek Time ENJOYED Listening, instead of TSL.
3. Visualise your power and assume your responsibility on-air.
4. Put listener engagement measurement in the hands of the on-air team.
5. “Listempathise”